A documentary on the Jejune Institute, a mind-bending San Francisco phenomenon where 10,000 people became "inducted" without ever quite realizing what they'd signed up for.Feature-length documentary that examines a San Francisco-based Alternate Reality Game, where thousands of participants got more than they bargained for. Told from the players' perspectives, the film looks over the precipice at an emergent new art form where the real world and fiction narratives merge to create unforeseen and often unsettling unsettling consequences.